A Complete Wheel Repair Solution
Buying a machine is the easy part. Running a profitable wheel repair operation takes the right process, the right coatings, trained technicians and a workshop laid out for throughput. Wheel Color It brings all of it together.
We work with collision centres, dealerships, tire shops, established wheel specialists and new operators — specifying equipment against real volume, then supporting the business long after installation day.
Services We Provide
Wheel Repair Services
Wheel Color It delivers professional wheel repair, remanufacturing, and personalization services through a growing network of company-owned and licensed operators, both mobile and shop-based. Whether you’re an individual vehicle owner, a dealership, collision center, tire store, or fleet operator, our experienced team is here to help.
We have local technicians to provide wheel repair services at your automotive shop, home, office, or at one of our hundreds of convenient locations.
Custom Wheel Color
If you want more than a standard factory finish, Wheel Color It offers custom wheel color and alloy wheel painting services designed to give your vehicle a more personalized look. Whether you want gloss black wheels, satin black finishes, bright silver refinishing, or a bold custom color change, our service helps transform the appearance of your wheels with a cleaner, more customized finish.
This service is ideal for customers who want to refresh worn wheels, create a blackout look, or upgrade the overall style of their vehicle.
DTM Blackout Wheel Finish
If your wheels look worn, faded, outdated, or you want a new finish, Wheel Color It offers Direct-to-Metal wheel coating solutions designed to restore and upgrade wheel appearance. This service is ideal for drivers who want a clean, professional finish in popular options such as gloss black, satin black, bright silver, and other custom-style looks. Whether you want to refinish a damaged wheel or completely change its appearance, our coating service helps give your wheels a renewed and more refined look.
Wheel Repair & Refinishing
Wheel Color It provides wheel repair and refinishing services for drivers dealing with curb rash, scratches, scuffs, face damage, and worn wheel finishes. Whether your wheels have cosmetic damage from daily driving or need a more complete refinishing service, our goal is to help restore a cleaner, more professional-looking finish. Our services are designed for consumers who want to improve wheel appearance without replacing the entire wheel for cosmetic issues.
Wheel repair and refinishing is a practical option for drivers who want to improve wheel appearance.
The Equipment Behind Better Wheel Repair
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Mobile Wheel Equipment
We build and upfit mobile units for real production work-organized zones, equipment-ready utilities, and a professional workflow designed for consistent, OEM-quality results on-site. Our mobile setups can include equipment, tools, paint systems, training, and support to help operators service dealerships, collision centers, tire stores, fleets, and local accounts.
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OEM Paint & DTM Coating Systems Robotic Painting
Wheel Color It™ delivers advanced OEM color-matching paint systems and Direct-To-Metal (DTM) coatings engineered for professional wheel repair operations. TM coatings are applied directly to prepared metal surfaces using a spray process. After application, the coating is cured using infrared heat to achieve a durable, OEM-style finish without the long oven bake cycle of traditional powder coating.
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Workshop Equipment
We build and upfit mobile units for real production work-organized zones, equipment-ready utilities, and a professional workflow designed for consistent, OEM-quality results on-site. Our mobile setups can include equipment, tools, paint systems, training, and support to help operators service dealerships, collision centers, tire stores, fleets, and local accounts.
EZ Roller-Spinner Universal Wheels
Wheel Color It"delivers advanced OEM color-matching paint systems and Direct-To-Metal (DM) coatings engineered for professional wheel repair operations. T coatings are applied directly to prepared metal surfaces using a spray process. After application, the coating is cured using infrared heat to achieve a durable, OEM-style finish without the long oven bake cycle of traditional powder coating.
Build Your Wheel Repair Business With Us
Whether you're starting a new wheel repair operation, bringing services in-house, or expanding an established business, Wheel Color It provides the equipment, training, technology and support to help you build and grow with confidence.
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Affiliate
Program
01
Build an in-house wheel repair operation with professional equipment, mobile units, workshop solutions, paints, training and technical support - without an ongoing royalty commitment.
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Licensing
Program
02
Join the Wheel Color It network and gain access to proven systems, training, equipment, marketing support and customer lead generation designed for established wheel repair and automotive businesses.
03
Area Developer Program
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Develop an exclusive regional market while supporting local Affiliates and Licensees with training, service development and ongoing business support.
Take Professional Wheel Repair On The Road
A mobile unit puts your service where the wheels already are — dealership lots, fleet yards, body shops and customer driveways. Each build is laid out around the real repair sequence, so a technician can prep, repair, paint and cure without returning to a workshop.
Ready to Build Your Wheel Repair Operation?
Whether you are expanding an established automotive business, launching a new operation, or taking wheel repair mobile, we will take you from equipment selection to a complete professional solution — with the training and support to run it well.